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Crafting and engagement ring


Our 2030 strategic direction shows our focus in our planet pillar with the aim that we will nurture nature and reduce our negative impacts to net zero.  To achieve this goal, three key areas of focus are pivotal – Zero Carbon Operations, Nature Positive and Eliminate Waste.


Achieve net zero carbon operations (scopes 1 & 2)

By 2025


Contributing to the restoration and conservation of the natural environment in our key markets

From 2025


We will send zero waste to landfill and eliminate single use plastic from our packaging

By 2027

Evolving our Foundations for the Benefit of the Planet

During 2021 we have proudly implemented several changes to our business operations which have had a positive environmental impact, and we continually aim to improve our practices with a focus on such areas as:

  • Developing new sustainable product and eCommerce packaging to reduce single use plastic.

  • All catalogues now printed in PEFC (Programme for the Endorsement of Forest Certification) certified recycled and recyclable paper, and aiming for 100% of printed materials to use sustainable PEFC certified paper.

  • Reduction of energy use, with the introduction of LED lighting in stores and a commitment to deliver LED lights to our entire store network by 2025.

  • Removed use of single-use plastics from Manufacturing Department and working towards removing single-use plastic across all areas of business operations.

  • Utilised sustainable screen disposal program, diverting over one tonne of hardware from landfill.

  • Established in-country distribution centre for our Canada market, reducing international freight lanes and optimising local trade routes to reduce our carbon footprint.

We are committed to continually evolving our business operations and working with our suppliers for the benefit of the planet, and the people on it.