Ceramic might seem like an unexpected material for watches, but it is a good choice and a popular material for several reasons. For one, the high-tech ceramic used in watches is a very tough material that is largely scratch-resistant, meaning your watch will keep its beautiful lustre for a long time.
It is also a surprisingly light material, meaning a ceramic watch will be comfortable to wear on your wrist throughout the day. And, ceramic is non-allergenic, meaning it is a safe material for those with metal allergies.