There are several factors that are used to grade a diamond, known as the Four Cs: cut, clarity, colour, and carat. A diamond with the highest grades in each of these characteristics is truly rare.
If you’re seeking a singular diamond for that special someone, pay attention to the Four Cs. You can choose which factor is most important to you, to find a beautiful diamond necklace, earrings or diamond bracelet for your budget.
How long will a diamond last?
Diamonds can last a lifetime if properly looked after. As they say, diamonds are forever—or they can be.
Being a 10 on the Mohs hardness scale, diamonds are the gemstone most resistant to chips, scrapes and scratches—if they are lovingly cared for. Jewellery and accessories intended to be special, like a diamond watch, often feature these gemstones, ensuring the beauty of these pieces, from diamond stud earrings to a timeless solitaire diamond ring, continue to sparkle for many years to come. There’s a reason diamond ring settings continue to be some of the most widely celebrated!
Should I buy diamond jewellery?
A diamond is the perfect choice for timeless, special jewellery pieces that you can treasure and wear for a long time to come. Diamond Jewellery is always in high demand, and due to their mesmerising fire and brilliance, they only continue to grow in popularity.
The glorious diamond is set apart from other gemstones, thanks to its incredible hardiness and its unwavering beauty. Diamond jewellery is a meaningful gesture for yourself, or a special gift for someone you love.
Our Price and Quality Commitment. All discounts quoted are off the list price for that product. Products are
likely to have sold below the list price in stores prior to the discount offer because we pride ourselves on
always being competitive.